leading australian intimates brand, lovable joins forces with renowned australian brand sass & bide for the label's first foray into lingerie.
 
the luxury collection will be labelled "sass & bide for lovable" and is set to launch exclusively through david jones stores, the sass & bide boutiques in sydney and brisbane as well as selected lingerie boutiques nationally from september 2007.
 
positioned alongside the sass & bide ready to wear collection, 'sass & bide for lovable' will retail through brand concept areas and intimate departments at david jones.
 
"we approached heidi and sarah jane in 2006 with the idea of creating an exclusive collection together under the lovable banner, combining our expertise in lingerie design and production with the signature creative style of sass & bide. both brands are synonymous with innovation and quality and the collaboration enables sass & bide to venture into lingerie with their eclectic vision with the confidence of a match-fit partner in lovable"
dianne taylor, divisional manager, lovable.
 
sarah jane clarke states "designing a lingerie range has been a natural progression for heidi and i. we feel the collaboration with lovable has provided us with an opportunity to create a collection that captures our love of quirky, luxurious and unique designs with the support of lovable's quality and expertise in fit. we are looking forward to the launch of our debut sass & bide for lovable collection".
 
the luxurious 50-piece collection will feature signature fabrics and styling details intrinsic to sass & bide's unique aesthetic, including spot lace, patterned jersey and velvet trimings, contour and demi bra shapes, simple camisoles and french knickers.
 
"the collection uses simple, vintage textures like velvet rouleau and laces to create a warm, feminine feel for the range that we feel reflects the sexy heart and soul of 'sass & bide for lovable's' aesthetic." louise romer, development manager, sass & bide for lovable